Snoop Dogg to commission new underground, online V.I.P. video game league.
MTV, a division of Viacom Inc., announced a partnership with the Hip-Hop Gaming League to help promote and give visibility to the first underground, online V.I.P. video game league. MTV's promotional presence will be evident through on-air and online programming and across MTV's various
platforms. The inaugural season of the HHGL is being orchestrated by the league's first commissioner and co-founder, Snoop Dogg.
Fans will be able to check out the latest updates on all the HHGL action on HHGL.com, the league's new, dedicated website, as well as the MTV Overdrive Games channel at http://games.mtv.com for updates on who's beating who each week leading up to the finals taking place on May 13 in Los Angeles in which the entire match will be streamed live. The finals will also air as part of Sucker Free on MTV2 in May. In addition, the G-Hole, MTV's newest video game show, is featuring the HHGL in segments that will air across all of MTV's various on-air and online platforms.
"Who else could do it this big other than MTV, Snoop Dogg and Xbox Live," said Snoop Dogg. "How bout dat, ya dig?"
"We're thrilled to partner with the Hip-Hop Gaming League as it brings a whole new level of visibility to the world of organized video game competitions," stated Salli Frattini, senior vice president, executive in charge of production. "Working with the HHGL allows us to present some of our audience's passions across MTV's multiple platforms by bringing together some of the biggest names in hip-hop to test their competitive skills on some of their favorite video games."
